Host Milano is the global benchmark event for innovation in hospitality, foodservice, and of course, professional coffee. For Prima Musa, it’s much more than a trade show. It’s an opportunity to share our vision, connect with professionals from around the world, and celebrate the value of Italian craftsmanship.
From October 17 to 21, 2025, we’ll be at Host Milano with a dedicated booth showcasing our full range of professional coffee machines — and, most importantly, our Espresso Design Studio, the creative heart of Prima Musa.
Espresso Design Studio: Create Your Own Coffee Machine
Our Espresso Design Studio was born from a simple yet ambitious idea: to give coffee professionals the power to design a machine that reflects the identity of their space, harmonizing with the atmosphere and brand personality.
Whether you run a specialty coffee shop, a boutique café, or a high-end restaurant, you can now choose not only the performance specs of your machine but also its colors, finishes, materials, and visual details. Wood, leather, brass, custom lacquers, laser-engraved panels — every Prima Musa machine can become a one-of-a-kind piece, tailored to your vision, without compromising reliability or function.
It’s not just an online configurator — it’s a real design lab. We collaborate with clients and distributors, combining our technical expertise and manufacturing experience with your creative ideas.
A Team That Works With You
What makes Host 2025 even more exciting is the presence of our entire Prima Musa team:
- Marco and Mauro, co-founders of the brand, driven by a passion for handcrafted Italian excellence;
- Jim, our international sales manager and distributor liaison;
- Justin, technician and coffee expert, with in-depth knowledge of extraction, calibration, and support;
- Luca, the creative mind behind our machine designs, capable of translating functional needs into unique visual expressions.
During the five-day event, you’ll be able to meet the team, explore samples and finishes, and see up close how easy it can be to build your own signature coffee machine.
See You in Milan
Host Milano is a place of inspiration and exchange — and we’ll be there to welcome you.
Whether you’re an importer, a distributor, or a coffee professional looking for something different, the Prima Musa booth is where ideas take shape.
