From February 10 to 12, 2025, the Dubai World Trade Centre hosted the fourth edition of World of Coffee Dubai, the most important coffee industry event in the Middle East. This year’s edition marked a significant milestone, expanding its exhibition space by 33% compared to 2024, covering over 20,000 square meters and featuring exhibitors from more than 120 countries.
In this dynamic setting, Prima Musa, together with our esteemed local distributor Bella Coffee, showcased the latest innovations in the field of professional coffee machines. Located in the vibrant Roaster Village, our booth drew attention from over 13,000 industry professionals attending the event.
Visitors were introduced to our renowned Prime collection, celebrated for its balance between advanced functionality and refined aesthetics. The Bottega line also stood out, offering customized solutions for those seeking a machine that blends performance with personality.
A highlight of our presentation was the Espresso Design Studio—a space where we demonstrated how customization can turn a coffee machine into a true design piece, harmonizing perfectly with the identity and décor of any café or hospitality space. This focus on tailored design resonated strongly with baristas, café owners, and interior designers looking for unique and innovative solutions.
The partnership with Bella Coffee played a key role in our successful presence at World of Coffee Dubai. Their in-depth knowledge of the local market and their commitment to high-quality products further strengthened Prima Musa’s presence in the UAE and across the Middle East.
Looking ahead, we’re excited about what 2025 holds. Our next stop will be the Nordic Coffee Fest in Gothenburg, Sweden, taking place from March 1–2, 2025.
Stay tuned for more updates on our international events and the latest from the world of Prima Musa.
