On April 7–8, 2025, the Parc des Expositions in Poitiers hosted a new edition of Vienne Prho, the trade show dedicated to professionals in the food, hospitality, and catering industries. This biennial event has become a must-attend for businesses and professionals in the Vienne region, eager to explore new innovations and connect with industry leaders.
Prima Musa, in collaboration with our French distributor MECA, took part in the event to showcase the latest innovations in the field of professional espresso machines. Visitors to our stand were introduced to the “Prime” and “Bottega” collections—two expressions of our philosophy: performance and reliability on one hand, and bespoke design and craftsmanship on the other.
One of the highlights of the stand was our Espresso Design Studio, an initiative that allows customers to fully personalize their machines, aligning aesthetics and materials with the atmosphere of their venue. This concept resonated strongly with café owners, baristas, and interior designers looking for both quality and identity.
Our presence at Vienne Prho alongside MECA has been an important opportunity to strengthen our brand in France. MECA’s deep understanding of the local market and strong professional network have once again proven their value as a strategic partner.
The next opportunity to meet Prima Musa will be at Host Milano, from October 17–21, 2025, one of the world’s leading trade fairs for the hospitality industry. Join us there to discover what’s new in coffee, innovation, and Italian espresso culture.
